What we do.

Made is a partner for global businesses in ensuring the organization is perfectly set up to achieve its goals, both commercially and operationally.

Our mission

We define, design and deliver meaningful products and experiences that drive lasting impact.

Deliver.

Unlike classic consultancies, we don’t stop by handing over a strategy deck. We act upon it and deliver solutions end-to-end. From validated concept to in-market product.

Meaningful.

With a maker’s mindset and zero fluff, we bring products and experiences to life that are validated by your target audience, tested by real users, and rooted in reality.

Lasting.

We don’t chase quick wins. Our value lies in creating full journeys that last across all touchpoints. We design for the future, and scale when the time is right.

Our offering

We help businesses grow, streamline operations and build sustainable processes.

We grow your business.

Your market is evolving. Question is: are you leading it or lagging? To make sure you’re leading, we uncover fresh business opportunities that keep your brand sharp, relevant, and ahead of the curve for the next 3 to 5 years (and beyond).

How it works

We create a clear portfolio, for your business, containing 5 to 10 potential opportunities within a 5 year horizon, both in current and new markets.

Growth Opportunity Plan

We make the Growth Opportunity Plan tangible by translating up to 3 growth opportunities into tangible concepts. This includes a (digital) prototype of the different solutions, an analysis of the market potential, a map of assumptions and validation plans and business models to take them to market.

Growth Business Models

We provide a roadmap outlining next steps for both non-prioritized growth opportunities, top tier tangible concepts and all necessary resources and assets.

Strategic Roadmap

We leverage AI to create a growth engine that ingests market signals, simulates impact, and keeps your product portfolio up-to-date automatically. From insight to action. From uncovering new growth avenues by making use of real-time data insights and predictive analytics to increasing overall revenue by optimizing existing products and services.

How it works

We deliver a tailored market intelligence engine that is able to scrape all relevant strategic sources to keep your strategy, marketing and product teams on the forefront of market and competitive information.

Market Intelligence Engine

Getting the right information is one thing, knowing what to do with it is another. By means of our custom Signal Interpreter, we attach a sentiment to what is happening in the market, connecting a tangible action to a market insight.

Signal Interpreter

Rather than spending 6 months on fleshing out a new business idea with a team of strategy consultants, we leverage AI to shape these scenarios for you.

Business Simulation Engine

Our custom made portfolio management tool is an automated monitoring engine that ensures you are constantly up to date with whatever might be impacting your portfolio and positioning.

Portfolio Management Tool

Got an idea, new tech, or wild innovation brewing? Let's shape it into something real. We turn early-stage ideas into fully developed concepts that align with your strategy and that your market actually wants. Validated, de-risked, built for success.

How it works

We determine the value proposition of your new product or service, i.e. a unique set of key features that is essential to your innovation and makes it wanted by your ideal customer profiles.

Value Proposition

We create a detailed business model for every new product or service, outlining how these innovations can become profitable and add value to your business.

Business Modelling

We map the current customer journey ('As Is') of your ideal customer profiles and position your new product or service in it. We identify possible gaps and take these insights into account to reinforce the positioning of your innovation in the desired customers journey ('To Be').

Service Blueprint

By means of predefined testing procedures, data analysis, and acceptance criteria, we verifying if the new products or services meet their intended requirements and perform as expected. As such, we de-risk the go-to-market strategy.

Validation Plan

Before you bet big on your next launch, let’s be sure it’s worth it. Therefore, we test the viability, feasibility, and desirability of your next product or service. So you know beforehand it can actually win in the real world, not just in a slide deck.

How it works

We simulate the actual product experience by developing a tangible POC going from digital wireframes to product mock-ups. POCs allow us to gather market detailed feedback, eventually shaping the product or service to perfection.

Proof of Concept

By means of a series of experiments, we verify to which extent your ideal customer profiles (1) desire the new product or service, (2) are willing to pay for it and (3) how technically viable it is in the validated state. These findings are presented in a detailed insights report.

Insights Report

By means of this product and service validation trajectory, the set of key features becomes fine-tuned in greater detail. This gives you a clear view on your market's desirability, your product's or service's ideal price point and the technical scope in which the product or service should ideally be realized.

Key Feature Set

Need a digital tool or a physical product that actually moves the needle? We design and build products, both digitally and physically, that do more than just look good. Whether it’s to unlock new markets, to drive upsell, to deliver customer insights, or to save users time: we make sure your products and platforms deliver value from day one.

How it works

Whether it's an app, a website, a registration platform or a physical product ready hit the shelf, we provide you with a fully developed (digital or physical) product.

Developed Product

Your new digital or physical product comes with detailed documentation. This includes a technical analysis, design principles and for digital products also information on the design system, wireframes, user flows and eventually a scalable architecture that allows the product or service to grow in time.

Technical Framework

We improve your efficiency.

Drowning in Excel hell and disconnected systems? No clue how AI can reshape your business? This is where our (AI) Opportunity Scan clears the air. We map out your current operational clutter and sketch a smarter (AI-powered) future. After thoroughly scanning your operations for improvements, we hand you a clear roadmap that will get you from outdated chaos to efficient, streamlined and (semi-) automated operations.

How it works

We jointly create a pragmatic corporate vision on data, AI and on how your operational landscape should look like in time. We specify the roles stakeholders take on, and outline the typical characteristics of the company you envision to be.

Digitization North Star

Once we’ve set the dot on the horizon, we create a roadmap linked to the most critical use cases within your organization. This includes up to 3 prioritized use cases that outline the required steps to create a complete solution.

Tangible Roadmap

In order to ensure a seamless integration into your existing systems (ERP, CRM, accountancy software, asset management tools, ...), we set up an overall AI-powered system architecture comparing the current situation to the desired one. This overview outlines different workstreams, data sharing needs and stakeholders.

(AI) System Architecture

Together with your operations team, we validate the potential of one of our proposed solutions. We visualize the new user journey, validate wireframes, deliver key insights in every step of the journey and create a list of the key features of the solution. We also scout the market for up to 3 relevant AI-tools to be used per case.

Validated Solution

You know you're bleeding time, money (and maybe even data?). You know exactly where to find the leak. But you cannot fix it yourself. That's where we come in, to create a solid solution for you. But first, we'll analyze your entire business to have a clear understanding of what it is we'll be fixing and to see if we can improve other fields of your business in the same go.

How it works

We build your Work Breakdown Structure, mapping who does what, when it happens, and how the pieces connect, so your teams stop tripping over each other. The WBS often redesigns your workflows, cuts out waste, and ships value faster, with fewer surprises and far less coffee panic.

Work Breakdown Structure

We help you turn journeys into wireframes, the quick blueprints that show structure, flow, and priority without the pixel drama. They let you align stakeholders fast, test scenarios, and spot process gaps before they become expensive meetings.

Wireframes

In order to ensure a seamless integration into your existing systems (ERP, CRM, accountancy software, asset management tools, ...), we set up an overall system architecture comparing the current situation to the desired one. This overview outlines different work streams, data sharing needs and stakeholders.

System Architecture

You’ve got the vision. We make it real. Whether it’s streamlining internal workflows or building a full-blown platform, we design and develop a digital solution that scales with your ambition and make inefficiency a thing of the past.

How it works

You get full access to your newly created digital product, whether it's an app, a website, a registration platform.

Developed Product

Your new digital product comes with detailed documentation. This includes a technical analysis of the product, design principles, information on the design system, wireframes, user flows and eventually a scalable architecture that allows the product to grow in time.

Technical Framework

Critical workflows still running on email, spreadsheets, and swivel-chair tasks between legacy systems? Time to hire your AI Agents. With guardrails for data, security, and EU AI Act compliance, we deliver live automations, KPI dashboards, and a runbook to scale so cycle time drops and quality rises without losing control.

How it works

We deliver an evidence-based view of your current workflow, pain points, volumes, and KPIs; ranked automation candidates (impact/effort/risk/compliance).

Automation Heatmap

We outline future 'To Be' process diagrams, include human-in-the-loop checkpoints, signal exception paths. Think SOPs, RACI, SLAs, and approval matrices.

Agentic Workflow

We blueprint technically, setting out logical and physical views (data layer, services, connectors, identity), non-functional requirements, security and EU AI Act guardrails.

Automation Architecture

We deliver 1–3 automated slices of the target process, integrated to live or staging systems, with fallback and rollback defined.

Working Pilot Automation

We ensure sustainable impact.

Sustainability targets? Great. Now let’s make them happen. Together with your teams we co-create a sustainability roadmap defining exactly how to get from ambition to action.

How it works

We create a strategic framework that outlines the direction your company needs to go. This includes a roadmap with activities on both short, mid and long term, as well as a 'North Star' vision. This vision is applied for your own corporate activities (scope 1), your partners and suppliers (scope 2) and the environment surrounding both your company and your partners or suppliers (scope 3).

North Star Vision

We create a single source of truth which makes progress on your North Star ambitions transparant and trackable.

Innovation Dashboard

We provide a structured framework with defined roles, responsibilities, and timelines. Expect clarity on who does what, by when, and how progress will be tracked.

Governance Structure

We provide a set of tools, going from scoping canvases and business models to AI-driven agents, that accelerate your North Star ambitions.

Tool Set

If you're looking to tackle resource scarcity, rethink materials, or unlock new value streams, you must Go Circular. In this program, we assess the circular potential of your business, validate assumptions, and line up the right partners for a first pilot.

How it works

Through a number of joint sessions, we will jointly redraw your value chain from its current linear form to a circular one. In doing so we will define actors, assumptions, critical interventions, and list any additional partners needed to fill the gap between current and desired value chain.

Value Chain Analysis

We outline why reshaping the existing value chain is a strategic fit for both your organization and the consortium of companies as a whole. We look at benefits, challenges, tresholds, and potential partners to join the consortium.

Value Proposition

During a number of working sessions we’ll define the newly formed business model, test a variety of value streams, align on the most plausible one, define a high level price point and eventually shape a high level business case (based on assumptions).

Business Modelling

During a number of joint sessions with the selected ecosystem partners, we will align on a wide variety of elements. Amongst them are outlining success criteria, defining the service blueprint, agreeing on roles & responsibilities and setting up reporting structure & planning rhythm for reviews.

Proof of Concept Plan
Our belief

Innovation rooted in reality, driven by technology.

Artificial intelligence: a means to an end.

We don't install AI just to ride the hype. We leverage AI and apply it with a clear intent to achieve real business goals, like growth, efficiency and sustainability.

In doing so, AI allows us to move faster, validate quicker, and uncover real opportunities that drive value. From creating synthetic personas to validate assumptions to thorough data analysis to improve operations and support decision making.

Sustainable innovation guaranteed.

Businesses nowadays face unprecedented challenges to stay relevant within their industry. Only organizations that master the ability to innovate in a sustainable manner, rethinking their entire business model, will eventually survive in the rapidly evolving landscape.

Therefore, we never chase quick wins on the short term. We don't innovate to launch. We innovate to last.

Blog

What's on our mind today.

Our work

Where we made a difference.

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Book a call with Michiel

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