Barco. How one design led to a portfolio overhaul of 12 products.

Unify the product portfolio.

Barco’s medical display portfolio had evolved steadily over time, but not necessarily as a unified whole. Each screen served a different use case, yet the range lacked a shared visual identity.

Without a consistent design language, the products felt disconnected. Recognizing the need for clarity and cohesion, Barco approached Made with a clear objective: define what “Barco” should look and feel like in a clinical environment, and apply that vision across its entire product line.

A consistent design DNA.

Building on the success of the Coronis Fusion display, we developed a scalable design system that could serve as a foundation for all twelve products in Barco’s healthcare display lineup.

By defining a clear design DNA and aligning it with real user needs, each screen now fits seamlessly into a unified portfolio. This unified approach not only brings consistency to the portfolio but also accelerates development cycles, strengthens brand recognition, and ensures a more seamless experience for healthcare professionals.

Understanding the brand and the user.

We started by engaging end users across medical specialties to deeply understand their workflows and display needs. With the insights from these interviews, we worked in close collaboration with Brabo’s marketing, sales and product team to shape a design DNA that balances Barco’s brand values with practical functionality.

The ambitions were threefold: reduce development costs through consistent design decisions, create a distinctive and recognizable look to strengthen marketing efforts, and increase customer loyalty by streamlining how users interact with Barco products across the range.

We achieved this by designing a modular design system. To bring this new identity to life, we built a full-scale prototype of a flagship model. Giving Barco something they can physically interact with.