Wedefinedesign&deliverbetterhealthoutcomes. experiences. business. products. services. inclusion. sustainability.

      Pioneering innovation for healthier lives.

For users, our planet & your business

We combine insights from human behavior with technological opportunities, data strategy, business acumen and planetary boundaries. We co-design and co-deliver health and sports innovation that matters.

Your Swiss pocket-knife as a service

We are a multi-disciplinary bunch of bold creatives, data engineers, strategists and behavior researchers. We uncover unmet needs through curious empathy,  build pixel-perfect products and deliver commercial excellence. 

What we do


Our clients

      Turning probability into ability since 2006.

Months from idea to order-intake


Time it took to take a FitTech startup
from the Kick-Off meeting to revenue.

Years from OEM-need to NPD Roadmap


We assisted a US-based Fortune 500 MedTech company in co-defining, designing, testing, and delivering a 5-year New Product Development (NPD) pipeline for and with an OEM in wearable technology.

ROSII: Return on Sustainable Innovation Investment


Unlocked revenue by turning waste into EBITDA for a Consumer Health Organisation.

From tech- to user-centricity


Reduction in required nurse GUI interactions to execute mission-critical flows when treating patients after a +1-year design and development collaboration.

Our work

      Healthcare delivered.

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      Sharing means having more, let's chat.

Wondering how design thinking can help accelerate your creative ideas and solutions for better health?

Made's Healthcare Director Niels Van Espen is keen to meet you. Want to define what’s next together?