Challenge
Allow outdoor living to become everything it should be, and more.
The outdoor furniture brand Coozus hooked up with Made to identify and capitalize on a clear and market-validated opportunity: outdoor furniture that finally fits and survives every season effortlessly. From the first BBQ in Spring till the winter drinks around Christmas: outdoor furniture that’s there to stay 365 days a year.
Energized with the desire to enjoy life outdoors to the fullest, Coozus challenged Made to extend one’s home beyond its walls. To make outdoor spaces usable, comfortable, and inviting all year round. To establish a brand that creates outdoor furniture to thrive on rainy days, frosty nights, and to stand the test of time without ever compromising on comfort or aesthetics.
Sure, it was ambitious. But so are we. So we got a seat at Coozus’ table.
Impact
Premium outdoor furniture without the hassle.
In a close collaboration with Coozus’ founders, a brother and sister, we created more than just another piece of outdoor furniture. We created a premium solution for the unpopular inconveniences of outdoor living: wet cushions, always dragging around heavy maintenance furniture, ugly grey covers, ... In general: the outdoors not ready to enjoy instantly.
The first expression of this new and exciting collaboration is the Coozus 1.1, an exclusive designer lounge chair that excels not only in looks, but also in comfort, functionality, and durability. The first of many!
Whether it's the 1.1 model or any other future expression, premium comfort will always sit at the core of Coozus’ brand proposition, carefully balanced with refined proportions and a timeless aesthetic. Therefore, every material of this first Coozus product is deliberately selected and engineered to withstand harsh weather conditions, rain, and temperature shifts, while remaining easy to clean and maintain.
The built-in mechanisms, like the hinge and soft-close, are created to last a lifetime and require absolutely no maintenance whatsoever. Lifting the back shell even feels as light as opening a bottle of wine. And thanks to the built-in soft-close, every movement ends with a touch of class.
In addition, a key innovation that strengthens the brand promise lies in the cushions: premium fabrics combining a luxurious look with a soft, comfortable feel. These cushions are consciously designed with unmatched weather resistance so they can stay outside all year round. Always ready to use, eliminating the need for storage, and delivering effortless comfort.
Approach
From idea to commercial production.
During an intense 2 year collaboration, Made and Coozus rethought entirely how people experience an outdoor space. As a brand, Coozus removes every obstacle that stands in the way of fully enjoying an outdoor space. It enhances comfort by combining technical innovation with a keen sense for detail and experience.
Before putting the designer pen to paper, early stage yet thorough strategy work uncovered the real market-validated need for outdoor furniture that doesn’t disappear when summer ends, unlike many of the industry’s outdoor solutions. It's in this strategy work, prior to the design phase, that foundations have been built to establish and position the Coozus brand in an highly competitive market.
Establishing the Coozus brand proposition, shaping a clear market position, and crafting a compelling identity from the ground up therefore served as a much needed starting point that will last for ages.
From that point on, we moved to designing and validating a first Coozus outdoor solution, with many others to follow. The Coozus 1.1 Lounge Chair ended up being an exclusive piece of outdoor furniture carefully balancing aesthetics and comfort, ensuring the outdoor experience feels as good as the product looks.
Engineering translated this vision into a durable, yet refined, production-ready solution built to withstand all conditions. At the end of the day, Coozus first breakthrough lounge chair was thoughtfully developed for efficient, local manufacturing within the BeNeLux.
