Renson
A new ordering platform streamlining all workflows.
Understanding internal workflows to optimize at best.
With the aim of having 80% of all orders made digitally we redesigned the ordering platform for Renson Outdoor dealers. A complete redesign, both in how the platform was structured and the look & feel of it, created a more intuitive and solid platform for Renson dealers and the internal sales department.
The success of creating this new way of work for the Outdoor unit allowed Renson to now incorporate their Indoor unit to the platform as well.
Validating assumptions and defining user needs
To deliver true value we first needed to understand the gap between the existing platform and the actual customers needs. In addition, we wanted to make sure that the new order flow would completely map with the existing internal processes.
In a second phase, intensive user research enabled us to identify which components would be primordial for the platform to satisfy customer expectations as well as optimise the internal capacity. Collaboratively, we explored and mapped the relevant priorities for Rensons future order portal.
Build to scale and last
Creating high-fidelity wireframes allowed us to test and iterate every part of the platform. This early prototyping gave us an advantage in the building phase as our customer knew exactly what to expect.
Moving on, we set up a 3-month sprint phase where we started building and delivering a number of the foundational components.
With the full development of the RIO Outdoor ordering platform, Renson was able to scale the platform for their Indoor unit as well. Although this business unit is dealing with different type of stakeholders and thus different needs, the foundation was there to incorporate the platform into their way of work.
Made also developed the new Outdoor product configurator that beautifully connects the B2C experience online with the workflow of the dealers on the ordering platform.
Contact
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Interested in driving your business forward on a level of sustainability, innovation and digitalisation?
Made's Manufacturing Innovation and Design Director Kevin Verborgh is keen to have a chat. Want to define what’s next together?
