Challenge
Improve communications and smoothen daily operations.
Global shipping is rooted in tradition, which is beautiful. Until tradition slows you down, though.
Not so long ago, Brabo’s port pilots, boatmen, and dispatchers, for instance, were still running the port of Antwerp on paper. And, consequently, on a whole lot of patience.
Communication systems were clunky, data files were outdated, and daily operations were far from efficient. Think stacks of forms on every desk, plenty Excel sheets 'v6_DEF_Final_Finalfinal', and endless manual re-entries of data left and right.
Sustainable, if you want to stay competitive? Hell no.
Enter Made.
Impact
From burden to blessing: making sure data adds value to the business.
In a nutshell, we made sure Brabo could work more efficiently, with modern data systems and with streamlined communications.
At the heart of this revolution sits a robust digital platform built to solve three core problems. First, it created a single source of truth so everyone, from harbor pilots to boatmen, could see the same data at a glance.
Second, the platform introduced 'single data entry', meaning data only needed to be entered once, cutting out duplicates and reducing manual errors.
And third, the platform delivered real-time updates. So when schedules shift or alerts appear, the crew knows instantly and can act right away with a perfect understanding from the start.
Approach
A smooth integration of both existing and new data sources.
In Brabo's new digital platform, we brought together a wide variety of data. From historical data to live sensor feeds, and geolocation.
We made all of the data available in a single interactive and intuitive interface. In addition, the data is displayed on a single map, giving harbor pilots and boatmen the power to handle administration on the spot and cut down delays.
The platform also links directly with Brabo’s administration systems, carrying the process seamlessly through to invoicing. With real-time data at their fingertips, the team can make faster, sharper decisions and keep schedules running smoothly.
