Consumer Products
We turn the constantly changing preferences of today's consumers into your competitive advantage.
Decode the basket. Own the shelf.
Winning in consumer markets is challenging. Why? Health claims are checklists. Households fragment. Time is scarce. Portion size matters. Society's rhythm differs. Mobility has changed. Sustainable processes give you an edge. Transparant supply chains moved from nice-to-have to reasons-to-switch. And the digital shelf judges your brand on search terms, star ratings and influencer chatter. Keeping up with whatever drives your ideal customer today is difficult.
At the same time, new products, fresh claims, and bold go-to-market strategies must resonate from day one with consumer expectations. That’s exactly where Made steps in. For +15 years we’ve decoded shifting consumer behavior, identified real opportunities, and built strategies that win retailer backing and shopper baskets in the same go. Because at the end of the day, whoever cracks today's basket code best, owns the shelf tomorrow.
Our offerings
Growth
Whether you're in food and beverages, beauty products mobility, personal care, or fast moving consumer goods; we identify your new products & services while repositioning existing ones to better match market expectations. By connecting foresight innovation with market-validated solutions we keep you on top of your consumer segment for the next 5 years to come.
Efficiency
Cut waste in your production process? Reduce costly errors? Accelerate your entire value chain? We help consumer brands apply smart forecasting, demand-driven planning, and streamlined processes that reduce investment risk and speed up execution.
Impact
We make circular work. For customers. For the planet. And for your profit. We transform linear models into circular systems and take them to market with results you can measure. From recyclable packaging to credible sourcing and transparent supply chains, we build the loops that cut cost and increase lifetime value. We pilot fast to prove unit economics, then scale with your teams and partners.
Artificial intelligence as a growth engine for consumer brands
Maximizing performance of new and existing products.
In the consumer goods sector, AI is quickly becoming a powerful growth engine for both new and existing products and services. Where traditional product development cycles take months, we leverage AI to accelerate the innovation process. By making use of trained Large Language Models (LLM), we validate ideas fast, test product-market fit thoroughly, and shape effective go-to-market strategies with precision.
Challenging technical feasibility of AI generated output.
Speeding up the innovation process alone isn’t the full story, however. As a technical innovation studio, we help consumer brands get the best out of AI growth engines by challenging the outcomes of it. We are in the ideal position to look at technical feasibility, viability, and impact. The result of our approach to AI is not only faster innovation. We deliver smarter, de-risked and feasible innovation.
Our projects in Consumer Products
75+ minds. 1 end-to-end solution.
