Challenge
Going global.
T-Mining had built a strong local foothold with its blockchain solution, bringing security and trust to container handling in ports. But going global demanded more.
The real challenge was to dig beneath the surface, uncover the hidden value drivers, and sharpen the way the company positioned itself in the international market.
T-Mining needed to step beyond being seen as just a secure tool. They needed to really claim the role of a strategic enabler for smarter, better logistics. Challenge accepted!
Impact
Shape a narrative that sticks.
We helped T-Mining crack open the real power of their technology. And it’s about much more than security.
Think faster operations, digital innovation, and a reputation boost that travels worldwide. Together, we built a bold new narrative that speaks to everyone from hands-on tech users to C-suite decision-makers. Today, T-Mining is no longer framed as a niche tool. It’s now positioned as a future-proof logistics solution built for global scale.
The proof? A killer pitch deck, a clear roadmap for growth, and a white paper that hits home with an international audience. All anchored in validated value.
Approach
Bridging the communication gap.
We started by identifying gaps in the existing value proposition and focussed on identifying the values that were being delivered but not communicated.
Using tools like the Value Proposition Canvas and in-depth interviews, we mapped out four key benefit areas: brand reputation, operational excellence, customer experience, and digital innovation.
From there, we co-created 54 potential value statements and put them to the test. Through interviews with customers and partners, we validated that nearly 80% of those benefits were not only relevant, but essential.
This led to a complete overhaul of how T-Mining was telling its story. We built a pitch deck that hits on real business impact, a strategic roadmap to guide their next moves, and a refined white paper aligned with global market needs.
