Making new products stick in maritime and logistics.
Maritime and logistics is a wonderful environment to work in. At the same time, it's one of the most essential ones in today's society.
It's an industry where revolutionary ideas come in large numbers. Even more so with new technologies entering the scene. However, making new ideas actually work in practice is often where things get difficult.
At the end of the day, many initiatives have quite appealing demos, but struggle to get beyond the pilot stage. Not because the technology isn’t there, but because context and adoption are overlooked.
That's why, during our talk at the Transport and Logistics Expo in Antwerp (14 - 16 October), we will dive into this matter. Our Business Lead of Maritime & Logistics, Nick Heeren, will explore how a rough idea can be shaped into a 'Minimum Viable Product' (MVP) that actually gets adopted by end-users in a maritime organization.
In maritime, there's no shortage of ideas or fitting technology. Often, problems arise once they’re implemented in daily operations. Therefore, the key to successful adoption by the end-user lies in the element of context.
On the agenda.
During his talk, Nick will share both theoretical and practical approaches to shaping maritime innovation.
He will deep dive into many different aspects of maritime innovation. Amongst them are the differents steps of shaping a new maritime product, the process of gathering the much needed elements of context, and the importance of aligning stakeholders and end-users from day one.
In addition, Nick will elaborate on the role of rapid prototyping and artificial intelligence, andwhile showcasing an interesting set of real-world use cases in which we took our clients from concept to impact in just a matter of weeks.
Join the conversation
Antwerp Expo
Jan van Rijswijcklaan 191, 2020 Antwerp
Tuesday 14 October 2025
15:00 - 16:00
Stage: Dock 2
