4 co-design success stories in healthcare

In the rapidly evolving landscape of healthcare, where patient needs and system efficiency often collide, co-design emerges as a critical strategy. This collaborative approach puts the patients, their potential caregivers and even the HCPs actively around the co-creation table. In turn, this enhances patient care and fosters innovation within healthcare organizations.

Let’s explore how co-design has been successfully implemented in several transformative healthcare initiatives.

Spotlight on co-design success stories

How Bayer used co-design to bring a complex diagnosis in a humane way

Bayer's initiative to simplify the diagnosis process underscores the power of co-design in healthcare. Faced with the challenge of overwhelming and often impersonal diagnostic experiences, Bayer, alongside a dedicated design team, sought to place patients at the center of the process.

Through a thorough reevaluation of how diagnostic information is presented, they developed personalized communication tools tailored to diverse patient needs, considering factors like age, language, and prior knowledge.

This approach ensured that crucial health information was accessible and understandable, facilitating better patient engagement and empowerment right from the diagnosis stage. Read our case here and learn more about Bayer’s co-design journey.

How Amgen co-designed a new Value Innovation unit with patients & HCPs

Amgen’s creation of its Value Solutions business unit marked a significant shift towards value-based care, emphasizing the importance of patient-centric services. By engaging patients and healthcare providers (HCPs) in the co-design process, Amgen identified unmet needs within the healthcare system that could be addressed through innovative services.

The collaborative effort led to the establishment of strategic pillars, a clear mission, and a vision that aligns with the evolving expectations of healthcare delivery.

This co-design initiative not only fostered a deeper understanding of stakeholder needs but also set the stage for sustainable, value-driven healthcare solutions. Read our case here and explore how Amgen is redefining healthcare with co-design.

How Televic co-designs connected products with patients and nurse teams

Televic Healthcare’s redesign of the Push Pear, a key component of their nurse call system, exemplifies effective co-design in developing connected healthcare products. By collaborating closely with both patients and nursing teams, Televic ensured that the redesigned Push Pear was intuitive and ergonomically optimized for its users.

The co-design process involved iterative prototyping and user feedback, which guided the development of a product that improved usability and satisfaction.

This approach not only enhanced the functionality of the Push Pear but also ensured its integration into a cohesive nurse call ecosystem, demonstrating how co-design can lead to products that are both innovative and deeply aligned with user needs. Read our case here and discover more about Televic’s co-design approach.

These case studies highlight co-design as a transformative strategy in healthcare, aligning solutions with the needs and expectations of users. By adopting this approach, healthcare innovators can achieve a balance between patient experience, quality of care and business impact, paving the way for a future where patient care is both compassionate and effective.

Here is another case study that may serve as additional inspiration, this time from the sports industry, where co-design has also made a significant impact.

How Chialo co-designed revolutionary fitness solutions for home training

Chialo's collaboration with Made redefines domestic fitness training, showcasing the impact of co-design in the sports industry. Starting with a strategic discovery phase focused on user needs, the project evolved through feedback-driven design cycles.

This approach led to innovative, user-friendly fitness solutions that not only met but advanced user expectations.

The final products, characterized by visually striking designs and a strong brand identity, demonstrate how co-design can transform visions into reality and significantly enhance user engagement. Read our case here and discover more about Chialo's co-design success.

3 Key Takeaways to Summarize

Using co-design in healthcare means making sure that the ideas we come up with really fit what patients need and want. The key is to emphathise with both medical and non-medical needs. This makes patients more involved in co-creating holistic care experiences, while helping them stick to their health plans better, and leading to better quality of life. When patients help create solutions, they feel heard and trust us more. This makes healthcare services better for everyone.

Co-design in healthcare isn’t just about happy patients; it makes everything run smoother. Getting ideas straight from patients and staff makes the final product or care experience more adoptable with less training needed. Plus, it cuts down on expensive errors. This means less admin hassle and more time for doctors and nurses to look after patients, leading to a smarter healthcare system that saves time.

Embrace co-design in your healthcare organization to improve patient care and drive innovation. By engaging all stakeholders, including patients, in the design process, you can develop solutions that are not only effective but also empathetic and user-focused. Start your journey towards a more patient-centered healthcare system today.

Learn more about co-design

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