Made to reinvent design language of warehousing giants Movu Robotics

Antwerp, Belgium - August 28th, 2025

Made is proud to announce a new strategic partnership with Movu Robotics, a global leader in automated warehouse solutions.

Going forward, Made will serve as Movu’s innovation partner responsible for defining and implementing a consistent design language that seamlessly bridges the gap between Movu’s physical warehouse products and its digital user experience.

In recent years, Movu Robotics has expanded rapidly through a number of strategic acquisitions, resulting in a diverse portfolio of products and platforms. While this growth has strengthened Movu’s market position, it has introduced varying product designs and different user interfaces across tools and systems.

"By partnering with Made, Movu aims to unify its entire product and service range under a coherent and recognizable DNA", says Andries Tacq, Product Manager at Movu Robotics.

"However, this transformation is not just about plain visual alignment. It’s about creating a frictionless, user-centered experience across all touchpoints, both on a physical and a digital level. Whether interacting with a robot on the warehouse floor or configuring systems through software platforms, users will encounter a cohesive and intuitive interface that reinforces the Movu brand and simplifies complex workflows."

Made’s approach is rooted in the belief that a brand’s value is inherently tied to the experience users have with it and that experience is the cumulative result of every touchpoint. Whether it’s a physical product or a digital interface, every element should speak the same design language. By harmonizing Movu’s product design and user interfaces, Made will ensure that every interaction is intuitive, pleasant, and unmistakably Movu.

"In terms of warehouse automation, Movu is an industry leader that requires no introduction", says Kevin Verborgh, Director Manufacturing & Construction at Made. "Being able to establish its new design language across both physical and digital touchpoints brings much joy to our innovation experts. In addition, this partnership is also exemplary for the value Made brings as a global innovation studio. Made has the unique feature to guide international companies, like Movu Robotics, not only through a strategic roadmap and a sustainable path forward, but also to implement it in the same breath."

Additionally, Made will provide strategic guidance on emerging technologies, including artificial intelligence, real-time data integration, and cost-efficiency opportunities, further positioning Movu as a forward-thinking industry leader.