Report
How to bring phygital consumer products to market
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The relevance
of phygital products
Overcome tech fatigue
Tech fatigue overwhelms consumers, urging a need for simpler, more intuitive phygital solutions that enhance daily life without adding complexity.
Eliminate cybersecurity concerns
Growing cybersecurity concerns threaten consumer trust in connected devices, highlighting the need for robust security measures and transparency.
Manage ownership transition
The transition from ownership to subscription models poses challenges and opportunities for brands adapting to consumer preferences.
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