Press Release

Antwerp, Belgium — September 1st, 2025 - As a global innovation studio, Made is proud to announce a new strategic partnership with Movu Robotics, a global leader in automated warehouse solutions. Going forward, Made will serve as Movu’s innovation partner responsible for defining and implementing a consistent design language that seamlessly bridges the gap between Movu’s physical warehouse products and digital experiences.

In recent years, Movu Robotics has expanded rapidly through a number of strategic acquisitions, resulting in a diverse portfolio of products and platforms. While this growth has strengthened Movu’s market position, it has introduced varying product designs and different user interfaces across tools and systems.

By partnering with Made, Movu aims to unify its entire product and service range under a coherent and recognizable DNA. This transformation is not just about visual alignment, however. It’s about creating a frictionless, user-centered experience across all touchpoints. Whether interacting with a robot on the warehouse floor or configuring systems through software platforms, users will encounter a cohesive and intuitive interface that reinforces the Movu brand and simplifies complex workflows.

In terms of warehouse automation, Movu is an industry leader that requires no introduction. Being able to establish the new design language across all touchpoints brings much joy to our innovation experts. In addition, this partnership is also exemplary for the value we bring at Made as a global innovation studio. Made has the unique feature to guide international companies, like Movu Robotics, not only through a strategic roadmap and a sustainable path forward, but also to implement it in the same breath.

Made’s approach is rooted in the belief that a brand’s value is inherently tied to the experience users have with it — and that experience is the cumulative result of every touchpoint. Whether it’s a physical product or a digital interface, every element should speak the same design language. By harmonizing Movu’s product design and user interfaces, Made will ensure that every interaction is intuitive, pleasant, and unmistakably Movu.

Additionally, Made will provide strategic guidance on emerging technologies, including artificial intelligence, real-time data integration, and cost-efficiency opportunities — further positioning Movu as a forward-thinking industry leader.

About Made

Made is a global innovation studio headquartered in Antwerp, Belgium. With extensive expertise in maritime & logistics, manufacturing, consumer products and health care, the company turns innovative business ideas into meaningful products for a wide variety of international brands.

About Movu Robotics

Movu Robotics, a member of stow Group, is a leading international warehouse automation company specializing in scalable and efficient logistics solutions. Employing more than 400 people across Europe and the USA, Movu Robotics offers a full range of automated technologies, including: Movu atlas – pallet shuttle for multi-deep storage, Movu ifollow – AMR solution for collaborative picking & pallet transport, Movu escala – 3D storage & fulfillment system for bins, Movu eligo – integrated picking robot arm.

All Movu solutions are seamlessly managed via Movu’s warehouse execution software (WES).