Flexcon
Building a strategy to become a sustainable leader.
Flexcon, a pioneer in labeling solutions, wanted to elevate its role in the sustainable packaging revolution. Facing the challenge of aligning with sustainability trends, Flexcon collaborated with us for deeper insights into consumer needs and industry dynamics.
Our multi-phase project included market research, stakeholder interviews, and the development of a white paper. A key finding was that 65% of consumers select products based on packaging recyclability. These insights equips Flexcon with a powerful tool to influence industry sustainability practices and promote their sustainable products more effectively. The result is a stronger market presence and a clear path to pushing sustainable innovation in the packaging sector.
Curious to elevate sustainability beyond the label? Read all about in the white paper.
Understanding consumer priorities in the packaging industry
Flexcon operates in the highly competitive labeling sector, where sustainability is increasingly influencing consumer choices and industry standards.
The challenge was clear: to understand and address misconceptions about recyclability, navigate the barriers to implementing sustainable practices, and communicate these effectively to stakeholders.
With the rapid pace of change in consumer expectations and legislative demands, Flexcon needed a strategic partner to help them stay ahead of the curve.
Elevating leadership in sustainable packaging
We implemented a three-phase approach: consumer research in the US showed 65% prioritize recyclability; B2B expert interviews provided actionable strategies for Flexcon; finally, we developed a comprehensive white paper and keynote on enhancing sustainability. Our collaboration led to a thought-provoking insights document, challenging the sustainable labeling industry. The white paper and keynote were showcased at Label Expo 2024, bringing complex issues to a global audience.
Paving the way for sustainable leadership
Through our strategic partnership, Flexcon has not only met the demands of today’s market but has also put itself on the map as a key opinion leader concerning sustainable labeling options. Flexcon is now equipped with the insights and tools to continue driving impactful change within their industry and pave the way towards even more sustainable packaging options.
Contact us today to explore how we can transform your business.
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