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Ecover - Refill Station

Join the Refillution

    Challenge What could in-store refill look like for Ecover?

    Awareness of the issues single-use plastic poses on the planet has never been higher. Pushing fewer bottles into the world could be a great step forward. However, refill stations come with challenges regarding things like convenience and branding.

    • How might we elevate the experience to create the habit of refilling?
    • How can we ensure a ‘foolproof’ refill journey for first-time users?
    • What does the journey look like in a digitized shopper experience?
    • How might we nudge people into the refill behavior change?

    Solution: Straightforward, intuitive and foolproof

    The refill journey focuses on nudging shoppers to consider refill. It takes into account both low and high-tech refill machines. The experience is in any scenario straightforward, intuitive, and foolproof resulting in a solid foundation for durable consumer behavior change.

    After the first pilots have successfully been installed, we can continue the innovation roadmap to support Ecover’s Refillution.

    From behavioral insight, to in-store experience.

    With behavioral, digital and product designers, the Made team designed a full flow. From the selection of the detergent all the way to the check-out and payment.

    Customer journeys
    Scenario mapping
    Behaviour design
    Mock ups
    Digital design

    MADE office lounge 2019

    We’re the right kind of difficult

    We take our partnership seriously, knowing when to excite and when to deliver.

    • Insight

      Understanding the user, the company and the market.

    • Ideate

      Generating relevant and impactful concepts.

    • Deliver

      Pixel perfect with a business rationale.

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