Connections
Redefining travel into a digital-first experience.
Connections, once known primarily as an offline travel agency, underwent a transformation into an improved fully integrated digital platform.
Faced with the industry's growing demand for seamless online bookings and user-friendly digital experiences, Connections needed to modernize without compromising its brand essence.
To achieve this, Made focused on designing a component-based online system, prioritizing a unified and effortless user experience. This approach ensured smooth navigation and streamlined travel bookings, resulting in heightened customer engagement, enhanced booking experiences, and significant traffic growth.
Redefining Travel in a Digital World
The travel industry is changing at breakneck speed, with customers demanding seamless, personalized, and sustainable experiences. But providers face key challenges:
Hyper-Personalization demands: 71% expect tailored recommendations—failing to deliver means falling behind.
Consistency across channels: Only 20% of travel brands deliver cohesive multi-device experiences.
Sustainable choices matter: 80% of travelers want eco-friendly options, yet only 10% of providers are fully equipped to offer them.
Real-Time service pressure: 60% of travelers will abandon a booking if they don’t get immediate support.
Fragmented booking journeys: 52% of travelers find online bookings complicated, losing brands valuable opportunities.
For Connections this was a call to action: transform their digital presence and deliver a connected, user-centric travel experience that sets them apart.
Crafting a Personalized, Modular Digital Experience
We partnered with Connections to bridge the gap between offline and online travel planning. Just like sitting down with a travel agent, Connections' new digital platform offers an immersive, guided experience.
By leveraging component-based designs, we created a flexible and user-friendly interface where travelers can build their journey piece by piece just like they would in a travel office, but now online.
Personalized Itineraries: The platform tailors offerings to each traveler, making trip planning intuitive and engaging.
Modular Travel Planning: Users can customize their trips with the same ease and expertise as working with a travel agent, now at their fingertips.
Seamless Cross-Channel Experience: Consistent, easy navigation across all digital touchpoints ensures users can browse, book, and manage their travels effortlessly.
Driving digital succes
By transforming Connections into a digital-first travel leader, we enriched customer experiences and significantly boosted their online presence, creating a platform that feels personal, flexible, and effortlessly connected.
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