Brut. The best of both worlds: where speed meets luxury.

Entering the market with a revolutionary product.

Luxury speedboats often force a choice: agile performance or onboard comfort. BRŪT’s founder, Stijn Van Oosterwijck, spotted this underserved segment.

What if it were possible to have a compact luxury yacht that delivers on both power and comfort? What would that yacht look like? Is there a real market for this kind of yacht? And can it be built sustainably, without sacrificing style or speed?

These were the questions that launched the BRŪT 29GT, a yacht that dares to offer it all.

Setting new standards.

The BRŪT 29GT offers something that other yachts don’t offer: sleek performance at 130km/h, while still offering full onboard liveability. This unique blend is made possible due to the EVO deck, a patented convertible deck that can open up to house more seating space.

Beyond performance and comfort, sustainability was a core design pillar. We worked closely with BRŪT to make thoughtful material choices, without sacrificing the sleek design.

Market-validation and Virtual Reality design.

Before putting pen to paper, we validated the market need for a compact, high-performance luxury yacht. Once we could prove that there was indeed a market, we used our design thinking methodology to challenge assumptions before sketching a single line.

What truly made this project shine was the use of virtual reality. Building a physical prototype - to scale - wasn’t an option with such a large object. So we leveraged VR to bring the 29GT to life in full scale. This immersive approach made it easier to refine details, gather feedback and showcase how it would look like to sit behind the wheel.

While we worked primarily on the yacht. We also designed and co-created the branding for BRŪT. The branding is visible throughout the design of the yacht, from the color to refined details such as black Alcantara and the curvature of the yacht with the reflection of light and shadows.