From a promising idea to an international scale-up.

Over the last five years, Bringme delivery boxes have become landmarks in the interiors of apartment lobbies and offices worldwide. Still, the Bringme case started long before the brand 'Bringme' existed.
We stood with Jo Vandebergh as Bringme grew from rough idea to concept, product and brand. As the brand grows, the roles shift, but the idea stayed the same.

What makes Bringme a unique delivery box?

A very pragmatic product, Bringme, was designed to solve frustrations in the last mile of e-commerce delivery. The design is not only beautiful; it is intuitive in interaction and placement.

Analyze & prototype to define the scope.

Aiming for less failed deliveries and lower local CO2 emissions, Jo Vandebergh turned to Made to create a postal delivery box for the 'Balk van Beel'-project.

As times changed and e-commerce grew, so did the idea of commercializing the concept.

Made went to work on a proof of concept:

• User research: Gathering user insights, outlining all user touchpoints, developing the most streamlined and sustainable package and home delivery service.

• Market research: Parcels that come in different sizes and don’t always fit ‘the’ box and every service provider has its way of work.

• Prototyping: Building, testing and iterating different physical and digital aspects of the postal delivery, aiming for excellent user experience.

Designing a product to design a venture.

A few thousand employees tested and validated delivery boxes at their offices — a live testing ground for the Bringme proof of concept.

Once the full experience got approved, Made shifted focus from designing a product, to supporting the Bringme venture.

Made assisted in the full spectrum:

• Designing and developing the parcel delivery box

• Sourcing the parts and suppliers to ensure a fit pricepoint

• Building marketing assets to ensure brand coherence and uniformity across the entire ecosystem and

• Creating a digital ecosystem experience by designing both the kiosk as the mobile application

Throughout this partnership, Made's role would continue to shift with the needs of a growing company.

Proof of concept to mass production.

The first Bringme delivery boxes demanded a lot of handwork at a high cost, as we initially designed them to be manufactured in small quantities.

These field labs, equipped with extra sensors & radars researching the users' behavior, allowed Bringme to enter the market while growing the internal operations for volume.

As a next step in the Bringme story, our team focussed on optimizing the industrial design for business profit at higher volumes. The delivery box was revisited, by keeping the unique design-DNA but changing the architecture, materials & tooling for mass production.

Empowering Future Growth.

When Bringme's operations became mature, Made's focus shifted towards future growth of the product portfolio. To this day we continue to work with Bringme on their future growth as their design & innovation partner.