Baron - Molecular mixing

Baron, a pioneering startup in the beer industry, approached Made with a unique challenge: To translate their revolutionary scientific technology of molecular beer mixing into a product. After conducting in-depth interviews with beer lovers and beer brewers, we combined our digital and product expertise to not only create a recognisable brand- and an intuitive and desirable product experience but also a first working prototype: A B2C Beer tapping machine that would enable consumers to brew any beer they desired in a split second by simply mixing different molecules on the spot. Besides our main design tracks we also supported Bar.on with the creation and design of additional touch points - like their first website, packaging design and further materials completing the brand experience and increasing impact.