Exciting opportunities
Starting up innovation? We help you identify those opportunities that make your business grow.
We help you turn abstract challenges into concrete product-candidates.
Our outside-in and inside-out methodologies make sure you look through the eyes of your most important stakeholders and help to frame opportunities within your business capabilities and targets.
Want to define your next project? Discover the challenges we've solved, the tools we used and the people you should involve.
Define your project's opportunities
Visit our office
Klokstraat 16
2600 Antwerp
Belgium
Get directions
We challenge problems & identify opportunities to define projects that change markets.
This is how we make design choices that make a difference. Talk to our innovation experts or browse our strategy-expertises for inspiration:
User Behavioral Research
Understand the job-to-be-done of your customer to build desirable and successful products. Have you seen how users interact with your product? We'll show you.
What we do:
Product Strategy
There are many decisions to make during a new product development project and you have to make sure that at each step you make the right one to launch a successful product.
What we do:
Portfolio Management
Building a stand-alone product is one thing. Building a family of products over several years, ranging from low to high end is another.
What we do:
Market Research & Trend Research
Understand the context you're operating in: your competitive landscapes, societal trends and market sizes. Catch the right wave.
What we do:
We're the right kind of difficult.
We don't just inspire, we detect problems and solve them. Don’t be afraid to share your challenges with us. We will take you through the journey, from wherever we start.
Get your project defined
Visit our office
Klokstraat 16
2600 Antwerp
Belgium
Get directions