Validation

Armed with mock-ups and prototypes we turn to your target audience to validate if we have translated their wants needs the right way. How likely is it that our concepts will be successful?

We test early ideas and concepts on the initial level of interest. We test designs and proof of concepts on their usability and acceptance. We test propositions and pricing strategies to understand the willingness to buy.

In every phase we'll validate the crucial assumptions to enable decision-makers to make informed investment calls.