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Privacy statement

Last revised on February 23, 2023

1. General

Made, a private limited liability company (besloten vennootschap met beperkte aansprakelijkheid or bvba), incorporated and existing under the laws of Belgium, with registered office at Klokstraat 16, B-2600 Antwerp, Belgium (“Made”, “we”, “us”) collects data when you send us an e-mail, when you use our website (“Website”), apps or social media (“Services”), and when you participate in user surveys organized by and on our behalf (“User Surveys”).

You may not always be aware of it, but using our Website and/or Services implies sharing Personal Data (as defined below). According to the legal definition, personal data means any information relating to an identified or an identifiable natural person (“Personal Data”). It is sufficient to be regarded as Personal Data if the data allows us to make a direct or indirect link between one or more data on the one hand and a natural person on the other hand.

We believe the protection of your privacy is very important and would like to provide clarity, and, hence, we have prepared this privacy policy (“Privacy Policy”). Made will only use your Personal Data for the purposes stated in this Privacy Policy and we will not disclose your Personal Data to any natural person, legal person, or entity other than Made (“Third Party”), unless set out in section 3 of this Privacy Policy.

The collection and processing of Personal Data is subject to strict legal conditions to give you, as a user, the necessary guarantees that your Personal Data will not be publicly disclosed in an unauthorized manner.

Each processing will therefore always be done in compliance with the applicable EU Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation), together with the codes of practice, codes of conduct, regulatory guidance and standard clauses and other related legislation resulting from such Regulation, as updated from time to time (the “Privacy Legislation”).

This Privacy Policy applies to the relationship between you and Made. Made will only process, store and use your Personal Data in accordance with this Privacy Policy and in accordance with the provisions of the Privacy Legislation.

We assume that you have read this Privacy Policy before using the Website, our Services, or participate in User Surveys, as well as given your consent to the collection and processing of the Personal Data by Made in accordance with this Privacy Policy.

2. Personal data that we collect

We may collect various types of Personal Data and keep it on our servers, including among others:

  • Contact details (e.g. your name, place of residence, telephone number, date of birth, sex, e-mail address, job title, business name, VAT number, CV, Portfolio); Videos, images, quotes, and other media enabling us to identify you
  • Data on the use of the Website (e.g. browser and IP address)
  • Data on the use of apps (e.g. GPS location, or the unique identification code of the device)
  • Data of e-mails (e.g. number of times the e-mail was opened); and/or
  • In general any and all Personal Data obtained in view of executed User Surveys.

We will only store your Personal Data on servers that are located in the European Economic Area.

3. What are the purposes of data collection and processing?

Your Personal Data may be used for the following purposes (collectively, the “Purpose”):

  • Informative purposes related to the use of the Website
  • Commercial purposes related to the purchase of our Services
  • Sending of informative e-mails
  • Sending you invitations to participate to our User Surveys
  • Assessing the Personal Data obtained in view of the User Surveys in order to optimize our Services and Carrying out of electronic payments, electronic top-ups, and electronic refunds.

Furthermore, Made has free access to your Personal Data, and may freely save and publish your Personal Data in the following cases:

  • To comply with applicable laws or regulations
  • If a law enforcement authority or other government agency so requests
  • To maintain its general Terms and Conditions
  • For investigating suspicious or fraudulent or illegal activities; and/or
  • To protect security and/or your rights or Made

4. Safety

Made shall take reasonable administrative, technical and organizational measures against unauthorized or illegal processing of Personal Data or unintentional loss, destruction or damage, unauthorized or illegal access, disclosure or use of Personal Data. In some cases, your Personal Data will be shared with Third Parties, which must also take reasonable administrative, technical and organizational measures to protect the Personal Data.

Access to Personal Data and processing of Personal Data may also take place outside the European Union. In the event that the Personal Data are transferred outside the European Economic Area, appropriate measures will be taken.

In the event and as a result of the discovery or notification of an infringement on the safety of the Personal Data, or access thereto by an unauthorized person, Made is legally obliged to notify you, if the infringement is likely to violate your privacy.

5. Cookies

When using the Website, we collect certain information through automated systems, including cookies (small text files stored in your browser) and similar technologies, including mobile app identifiers, to increase security, measure use and effectiveness of the Website, identify problems and then resolve them. We may also use cookies and other automated systems for other purposes including the management of the Website and other aspects of the commercialization of our company.

The information we collect in this way includes the IP address, browser properties, device properties, version of the operating system, information about actions taken on our Website (including use, activity logs and click-throughs), and dates and times of the visits to the website. Data logs are deleted on a regular basis.

You can check the use of cookies through your browser settings and other tools. You can configure your browser to disable, reset or block (the use of) cookies or similar technologies. However, it is possible that without our use of cookies, our Website does not work properly, or that not all features of the Website are available.

Third Parties may also use cookies to gather information about your activities on our Website in order to understand and continuously improve the functioning of the Website. For more information about the use of cookies by Third Parties, we refer you to the website of the relevant Third Party, as they will use cookies in accordance with their own cookie policy, which may differ from our own policy.

By continuing to use the Website you accept the use of cookies in your browser in accordance with this Privacy Policy.

6. Notification to third parties

Unless this Privacy Policy provides otherwise, we will not sell, transfer or in any other manner disclose your Personal Data to Third Parties, without your prior explicit consent, unless this is necessary for the Purpose as set out in this Privacy Policy, or unless we are legally obliged to do so.

What are my rights as a data subject?

We want to guarantee a safe and lawful processing of Personal Data, and we assure you that your Personal Data will be processed in a straightforward and lawful way. This implies that the Personal Data will only be processed for the aforementioned, explicitly stated and legal Purpose. Made furthermore assures that the Personal Data will always be processed in an adequate, relevant and non-excessive manner.

My right for information

If you have questions or suggestions with regard to the processing of your Personal Data, provided you are able to prove your identity, you have the right to request information concerning the processing. We will then provide you with access to your Personal Data that we process as well as the source of these Personal Data.

My right of rectification or erasure

You have the right to have your Personal Data rectified, erased or amended, free of charge, to correct inaccuracies, in the event these Personal Data is incomplete or incorrect, or is being processed in an unlawful manner. You have the right to request the erasure of incorrect data or data that is not relevant in such manner.

You have the right to have your Personal Data erased without undue delay, free of charge, unless the Personal Data has to remain stored in accordance with a legal provision. The erasure is predominantly related to visibility, which entails the possibility that the erased Personal Data will remain stored temporarily. However, Made will take any and all reasonable measures to erase all your Personal Data as fully and extensively as possible.

In case you fully exercise your right of erasure, notwithstanding the fact that you own a ticket for a future event, this ticket will be cancelled without reimbursement.

My right of transferability of Personal Data

You have the right to request your Personal Data in a structured format.

My right to object or restrict the processing

You can, at all times, object to the processing of your Personal Data, or request to restrict the processing of your Personal Data.

8. Storage and removal of personal data

We may store your Personal Data as long as reasonably required to provide you with the Services, and for the Purpose as described in this Privacy Policy. Afterwards, your Personal Data will be erased.

This means that we may retain your Personal Data until we receive your request to unsubscribe through an opt-out sent by e-mail at or by writing to Made, Klokstraat 12A, B-2600 B-Antwerp, Belgium. In any event Made ensures that any and all of your Personal Data will be deleted within thirty (30) calendar days following such opt-out request.

9. Websites or applications of third parties

You acknowledge and accept that by using the Website or the Services you can gain access to certain content or services provided by Third Parties. In such case, a separate privacy policy of such a Third Party may apply. Made is not responsible for the privacy policy of Third Parties, nor for compliance therewith.

10. Updates or changes to our privacy policy

If required, this Privacy Policy may be modified or updated to allow Made to process your previously collected Personal Data for new purposes. In such case, you will be informed about this via a notification on our Website or your submitted e-mail address that the Privacy Policy has been amended and you will be requested to agree to this.

Antwerp office

Klokstraat 16
2600 Antwerp
BTW BE0809.023.055

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