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Van Den Weghe - Repurposing high-quality waste

From waste stream to revenue stream

    Challenge What to do with valuable marble waste?

    When producing a bespoke marble kitchen counter top, the sink area is milled out. Given the intrinsic quality of that piece of valuable material, we were challenged with the question: how could Van Den Weghe repurpose this waste stream?

    Solution From waste stream to revenue stream

    Made organised a co-creation workshop to generate tons of ideas on how the material could be reused. Up to +50 ideas were shortlisted. Through a process of validation, business modeling and viability filtering, we narrowed it down to the most promising opportunity.

    This exercise resulted in transforming the high-quality waste into a product with specific external features, creating a differentiating product from the existing portfolio.

    Lapris and a series of other products were born.

    Going from 75 ideas to 1 product

    Van Den Weghe and Made put together a process to go from +50 ideas on how to use the waste for a better purpose.

    Next to creating the updated brand ID & website, we supported Van Den Weghe with the packaging concept as well as marketing and brochure imagery.

    Ideation Workshop

    Industrial Design

    Digital Design

    Product & service strategy team

    We're the right kind of difficult

    We know when to push and when to deliver.
    We take ideas to execution, it is not just what we do, it is how we combine our expertises & tools in a journey of change that aims to deliver.

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    Antwerp office

    Klokstraat 16
    2600 Antwerp
    BTW BE0809.023.055

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