Proswimlab - Branding & UX

Creating a future proof brand and UX for a fast growing startup

Proswimlab is a Ghent based startup that offers swimming lessons to children and adults. Together with a team of (former) professional swimmers, they try to innovate and promote the sport in Flanders. After being the frontrunner for a long time, more similar concepts are entering the market. Proswimlab wanted to distinguish themselves from their new competition and demonstrate their ability for innovation and leadership. To do this they needed a consistent brand with clear guidelines and a user-friendly website.

A recognizable brand Combined with structured UX

Proswimlab is a fast growing platform attracting more people every day. The website plays a crucial role in communicating the right information to families and companies.

To provide an effective service it's fundamental that new visitors can easily access the information they need, and frequent members can smoothly book lessons through their accounts.

By providing clear and easy-to-use information and booking systems, we have helped the company to grow smoother and more people to access and enjoy the benefits of swimming.